Joel Robert Johnson
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Tom’s of Maine - Smell Good, Good

This is the campaign we did for Tom’s of Maine to highlight the new natural deodorant formula. We took the opportunity to treat it as a stealth brand refresh, injecting humor into the brand. It’s about armpits. It can be funny.





Smell Good, Good

Press:
LBB Online
Shots
AgencySpy

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Writin’ copy or talkin’ VO? I’m your guy.


You know, if things work out and all that.