BMG - Goodstock
2019 Cannes Shortlist
Everyone knows that stock music sucks. But what my theory presupposes is... maybe it doesn’t?
We worked with BMG to create an underground show at SXSW filled with the hottest up and coming musicians that no one had ever heard of, and invited all the major music tastemakers in the creative industry. Right when everyone was having a great time, we revealed the truth: they’d been rocking out to stock music.
Proving Stock Music Doesn’t Suck.